Our mission is to help you grow deep roots of health through plant diversity. ThirtyRoots empowers you to easily achieve and maintain optimal gut health through 30+ plant foods per week—the foundation of your wellness.
ThirtyRoots was born from a personal struggle with nutrition tracking. As someone who tried countless diet apps, I found that most focused on restriction rather than abundance, calories rather than roots, and complexity rather than foundation-building through plant diversity.
After discovering the research on plant-based, plant-forward food variety and gut health—specifically the 30+ plant foods per week recommendation—I realized there was a better way. What if we could make nutrition tracking about discovery, growth, and celebration rather than limitation for vegan, vegetarian, and whole food plant-based enthusiasts?
ThirtyRoots is our answer to that question. We believe that building deep roots of health through 30+ plant foods per week should be an accessible, enjoyable, and intuitive part of daily life. Every feature we build is designed to make diverse plant eating effortless and rewarding, with personalized guidance and encouraging nudges to strengthen your foundation.
"To help everyone grow deep roots of health through plant diversity, fostering a healthier global microbiome and stronger foundations for individual wellness."
We're on a mission to make the 30+ plant-based, plant-forward, and whole food plant-based foods per week goal achievable and fun for everyone, helping vegan, vegetarian, and WFPB enthusiasts transform their gut health through plant diversity on their health-forward journey.
We prioritize building strong roots of health, using science-backed recommendations focused on plant diversity as the foundation of gut microbiome health.
Complex nutrition tracking should be simple. We make healthy choices easy and enjoyable, focusing on abundance rather than restriction.
Health is better together. We foster a supportive community of people growing stronger roots and building foundations of wellness through plant diversity.
Current nutrition tracking has fundamental flaws that we're fixing
Most apps emphasize what you can't eat rather than what you should eat more of.
Overemphasis on calories rather than nutrient density and variety.
Overwhelming interfaces that make healthy eating feel like a chore.
No engaging way to track progress or celebrate achievements.
Most apps don't emphasize the importance of plant diversity for gut health.
Intelligent app design makes tracking variety simple and intuitive, not a chore.
Personalized guidance and gentle nudges help you discover and try new plant foods.
Built on solid research about plant variety and gut microbiome health.
Smart features provide personalized guidance tailored to your journey toward 30+.
We emphasize the connection between plant diversity and microbiome health for optimal wellness.
Making a difference in people's health journeys through plant diversity
Start tracking your plant-based, plant-forward variety today and transform your gut health through diversity on your health-forward journey.
Download the ThirtyRoots mobile app for advanced features like multi-day logging, detailed statistics, badges, social features, and more!
Your account works seamlessly across web and mobile